At a time when political candidates are looking for every edge they can find to motivate voters, radio websites could be a good place to start, according to a study conducted by The Media Audit (via MediaBuyerPlanner).

"Nearly 70 percent of radio website visitors are active voters compared to approximately 60 percent for the general market. That's a 15 percent advantage," said Bob Jordan, president of The Media Audit.

Additional findings from the study:

• Nearly 75 percent of adults are internet users, and nearly two-thirds of those internet users are active voters.
• Compared with the general market, internet visitors are 8 percent more likely to vote.
• Moreover, the 17.6 percent of adult online visitors who go to radio websites are even more active voters than the average adult visitor to the internet.

• In terms of party affiliation and media use, both Democrats and Independents match the general market for going online or visiting radio websites.
• Republicans, however, show a definite skew toward internet use and visiting radio websites; they are nearly 15 percent more likely to go to radio websites compared with the general adult population:

• Republicans tend to skew to the business day when going online; Democrats and Independents tend to skew to late in the day: