Sweet Sixteen -- er, Fifteen

Considering the size of the Hispanic population, Quinceaneras — elaborate debut parties for 15-year-old girls — are increasingly embraced as a cross-border cultural trend with significant ad and revenue-generating potential.

In response, Terra has formed an alliance with QuinceGirl.com to share bilingual content and create advertising packages, reports MediaBuyerPlanner.

The Terra sales team offers targeted media packages on QuinceGirl.com. Consumers can access QuinceGirl.com from the Terra.com homepage, as well as on Terra’s Woman, Music, and Entertainment channels.

Likewise, visitors to QuinceGirl.com can access the content on the Terra.com Music Channel through a link on the site’s homepage.

Combined website features will include event planning tips, entertainment and social networking opportunities through video and photo uploads, blogs and message boards.

The partnership between Terra.com and QuinceGirl.com will include eight Latin American countries: Mexico, Colombia, Argentina and the Central American countries.