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Quigo PPC System to Give Publishers More Control

Quigo launched a new, private-label version of its pay-per-click network geared to AdSonar business-to-business ad network system, according to ReveNews. The move allows publishers to control pricing and the types of advertising that appear. Quigo CEO Mike Yavonditte said the average click cost has been $0.70 of late, significantly higher than that of clicks coming from Overture and Google networks.

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