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Quigo Debuts Private-Label PPC Platform for Newspapers

Search and advertising tool provider Quigo today announced agreements with the online divisions of Newsday (a Tribune company), Media General, Scripps Howard, Media News Group and others to install private-label versions of Quigo's AdSonar Exchange, allowing them to turn their websites into auction marketplaces offering PPC advertising. Reportedly, the move has generated renewed interest from local advertisers in reaching local readerships.

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