Quepasa.com, an online community of Hispanic and Latino users, has launched Quepasa Market Intelligence, which provides real-time access to the opinions of Quepasa's audience, writes MediaBuyerPlanner. QMI will provide clients with proprietary information about product use, brand preferences and the political opinions of U.S. Hispanics.

Quepasa.com says it has amassed a databank of psychographic information about the Hispanic community under the Quepasa Market Intelligence umbrella. Topics range from product labeling to George Bush's policy on immigration. The company will regularly poll its audience on news related and commercial topics and communicate the findings to the media.

QMI intends to market its research capabilities to corporations and political campaigns that seek insights into Hispanic public opinion.