The cast of 'quarterlife'

Quarterlife, the online series NBC picked up from MySpace TV, debuted on the broadcast network last night.

Less than 24 hours from its network premier, there is already talk that the show will be moved to cable network Bravo, which also belongs to NBC. The show's director positioned the move as a positive thing, asserting the show would be better on cable.
The show received dismal ratings during the debut, coming in last for its time slot with 3.86 million viewers, reports TV by the Numbers.

Quarterlife began airing online in the last half of 2007. Rumor had it that NBC purchased the show because it was hard-up for scripted material during the writers strike.

The purchase marked the first time an online show has made the transition to network television.

Despite Quarterlife's failure to root on network TV, NewTeeVee advised critics not to assume internet TV and network TV are incompatible. "The show was much different and had a much bigger budget than anything else online," the site writes.

Recently, CEO Jason Kilar of Hulu, a site that hosts programming online, admonished advertisers to think of online TV advertising and broadcast TV advertising as two different animals.