Advertising.com's second annual survey of publishers found optimistic revenue projections for 2005, predicting growth especially in text links, large rectangles, small banners, as well as rich media, streaming and behavioral targeting. Publishers expect traditional advertisers to continue to shift dollars online, particularly in rich media, streaming content, contextual targeting and large rectangles. More than two thirds of publishers said they support rich media now, helping that category account for the brunt of increased revenue expectations. Half say they support contextual targeting currently, and a quarter claim to support behavioral targeting.