NY Post: "Publicis Closes Ad Agency That Created Santa Icon"

The French ad agency and media giant is pulling the plug on the 96-year-old ad agency D'Arcy, Masius, Benton & Bowles, which created the original Santa Claus icon for a Coke ad, as well as the slogans "This Bud's for you" and M&M's "Melts in your mouth, not in your hands."