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PubAccess Brings Ad Options to Small Online Pubs


Not that kind of pub

AOL's Advertising.com division is launching a tool for publishers to help them monetize their sites, according to a company release.

PubAccess works by allowing publishers to connect with advertisers on Advertising.com. As is the case on AdSense, they can also block certain advertisers from appearing on their sites.

PubAccess is intended to avail display ads to small publishers that would otherwise be relegated to text ads and little else. It also brings more control to the selection of ads to small publishers that previously had few options.

Publishers with less than 500,000 pageviews monthly may join Advertising.com's affiliate network; bigger publishers must choose ads on a CPM basis.

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