Prospectiv announced that it has added a new vertical website to help pharmaceutical, health, beauty, and wellness brand marketers reach new prospects, MediaBuyerPlanner reports. Healthier.com is designed to help consumers search for information, tips, promotions and products that help them achieve a healthier lifestyle. Consumers who register with Healthier.com can receive contextually relevant offers and information on personal health, beauty, and wellness.
Marketers will then have the opportunity to identify consumers interested in specific health and wellness offerings and acquire profile data on these consumers.
According to a 2005 Prospectiv Consumer Preference Index poll, 92 percent of consumers surveyed said they are interested in visiting websites focused on treatments for specific ailments.
