In the short while since its debut just a few months ago, online drama Prom Queen has proven a successful venture, reports The Washington Post.
The 80 episodes, each clocking in at a scant 90 seconds, have attracted an audience in the tens of thousands. New episodes were pushed to the series' MySpace page seven days a week since its debut in May. The show was produced by Vuguru, a start-up founded by former Disney head Michael Eisner.
Eisner, however reluctant to share details, said Prom Queen it did not lose money in its first season. It cost between $100,00 and $150,000 to produce and was free with support from both formal advertisers and product placements.
New Line sponsored all 80 episodes as part of the promotional push for its new film Hairspray, starring John Travolta.