The hotting up medium of promotional product placements continues to become more popular, but also can't avoid the silly culture of television production and programming circles. MediaPost reports that some shows are starting to pixelate brands on products that failed to pay up for the privilege of appearing on a show. This may actually draw more attention to a non-paying brand. With some brands so much a part of everyday life, and in many cases monopoly products without realistic brand peers, TV shows obscuring brand names may unintentionally revert to the practice of old-time radio dramas, which sacrificed a sense of reality for a formalized tone shorn of real-life brands.