AdAge: Inside P&G's Intranet Marketing-Intelligence System
Fascinating look at how a leading marketer is using technology internally to share institutional knowledge:
The Intranet, combined with P&G's VideoNet linking marketers with their agencies, copy-testing services and post-production houses, is among the ways P&G is using technology to help its marketing operation move faster….
P&G hasn't forced use of the systems, but rather treats them like brands, doing focus groups and surveys and hiring an ad agency, Cincinnati's Creative Department, to produce posters and print ads to promote them.
