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Product Placement, Already Expensive, May Get Hiked

AdAge has heard rumblings that CBS may levy extra surcharges on product placements in shows, this after a recent survey showed that marketers already believe the placements to be significantly over-priced. At issue is whether or not marketers should bear some of the additional production costs of the placement, something that has in the past been fudged in with what has been considered a media charge.

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