'Sex and the City'
leaves its Apple in the open
The Federal Communications Commission (FCC) plans to examine network obligations for product placement on TV, an effort to make the presence of sponsored products more transparent to viewers.
"Broadcasters must adequately disclose the products that are integrated into a story … to insure that viewers know they are watching a paid advertisement," the Writers Guild of America West stated to the Commission.
Across the pond, the United Kingdom may soon reject a European Union proposal that would permit product placement in TV shows, reports Advertising Age.
