Let the quarter life crises begin
Veteran entertainment producers Marshall Herskovitz and Edward Zwick have partnered with MySpace to distribute the new series Quarterlife, reports The New York Times.
The producing team originally pegged Quarterlife, a show about a group of 20-somethings trying to figure their lives out, as a TV series. But network red tape pushed the pair to produce it as an online original, eventually partnering with MySpace to have the show appear on MySpaceTV, where it debuts November 11th.
The series will also have its own website at quarterlife.com, where episodes will appear the day after they debut. Herskovitz and Zwick plan to use the site to create a social network of sorts, where young people can seek jobs and foster professional connections with others. Visitors will also be able to comment on the show and possibly influence future story lines.
MySpace will share a portion of the ad revenue from the show with the producers. Herskovitz and Marshall are also exploring product placement opportunities to finance production, the most expensive ever for a web-only show.