Tvinci, a Tel Aviv-based firm that specializes in customizable platforms for live and on-demand TV environments, has raised $1.6 million in Series A funding.

Investors Zohar Gilon and Keidan Capital Group led the round.

Tvinci targets mobile operators and pay-TV providers, but the company plans to expand its target demo to online publishers, ISPs and broadcast networks. Its offerings include a platform that supports interactive video, typically for professional 'net-based content.

On the user side, Tvinci enables customers to locate, buy and watch studio-quality video content. Existing clients include MTV Poland and Orange Israel's entertainment portal.

Last month permissionTV released a survey that found online video would be the primary focus of marketing campaigns in 2009.