Chrysler is expected to accelerate the pace at which it adopts new media advertising, reports The New York Post.

The increased clip at which online media will be brought into the marketing mix is expected because the car maker is now privately owned and independent. That independence is thought to bring with it a focus on maximizing every ad dollar spent and on ensuring those dollars are accountable. Without shareholders Chrysler is in other words now free to experiment more.

Chrysler has already been among the leaders in the auto industry in terms of adopting online marketing. Other auto companies have been shifting dollars to online media slowly, but not in significant numbers thus far.