A survey done by a publisher of tech magazines asked people why they liked to get their magazine content either digitally or on paper. Of those choosing digital, the number one reason was archival purposes - saving and forwarding stories. Next on the list was delivery convenience and then search abilities.

People who preferred print liked the look and feel of paper. They also cited print's superiority in convenience for reading while traveling.

Of those who visited a website to see a digital version of a magazine, just under three quarters found themselves also visiting an advertiser's website. About a third forwarded advertiser information to a colleague.