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PRIMIS Marketing Acquires CoReg360

Database marketing solutions provider PRIMIS Marketing Group announced that it has acquired Denver-based CoReg360, a provider of online lead-generation solutions for publishers and advertisers, reports DM News. "Our clients have asked us to put together a more integrated, multi-channel approach to prospecting, and the PRIMIS acquisition of CoReg360 helps us do exactly that," said John Healy, PRIMIS president/CEO. CoReg360's solution is built by using data validation, targeting and optimization processes.

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