Experian's PriceGrabber.com comparison shopping may be best known for deals on appliances or consumer electronics, but after enabling car dealers to place used-car listings, it's hoping that its consumer-centric approach will win over car shoppers, too, writes ClickZ. Auto ads on the site list dealer phone numbers, allowing users to contact them directly - without a registration process.

PriceGrabber.com is now offering used car dealers cost-per-click and cost-per-call listings. Dealers can place unlimited listings for a minimum of $500 each month, plus $14.95 per sales lead.

The new car search service uses anonymous price requests, with buyers introduced to sellers offering the best price on the selected models.