Barker and the big wheel

The Price Is Right is building interactive site, courtesy of social network developer DAVE Networks.

The digital addition comes after Bob Barker, the long-running host of the morning game show, retired and was replaced by comedian Drew Carrey on Oct. 15.

"Die-hard Price fans" can create profiles, blog about the show and communicate with other fans on a messageboard and private messaging system, according to Broadcasting & Cable.

The site will also feature web games based on popular challenges on the show, behind-the-scenes and vintage video, and a video blog from Carrey.