MediaPost: Prevention Magazine: Life After iVillage

Profile of Prevention.com, the web site of the leading health-related magazine (3 million print circulation) from Rodale, describes how the web site reinvented itself after ending its online publishing partnership iVillage at the start of this year. The story also interviews Paul DeBraccio, CEO of Interevco, which is repping ad sales for the site. The site currently has 800,000 unique monthly visitors and 650,000 email newsletter subscribers.