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Predicting the Death of Spam

Silicon.com: Spam Will Die Out in Three Years

Heard enough about spam? Well maybe you won't have to hear much more about it in three year's time according to Enrique Salem, CEO of Brightmail.

"I think the level of spam may get as high as 65 per cent of all email before this starts turning around but I don't think it will get any higher than that," he said. "And while I don't think we will ever see spam disappear altogether I think it will drop so low as to be a non-issue.

"I expect to see levels of spam falling through 2004, 2005 and by 2006 I expect to see spam levels certainly sub-10, probably even sub-five per cent of email traffic."

Coming from an anti-spam vendor, that's both self serving and welcome news. If Brightmail and others can do what they claim and actually meet this prediction, the world will be a happier place.

Related Topics

wireless marketing
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signs of what's to come
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