AdWeek: Study Finds PR Industry Suffering From Slump
Companies have been slashing PR budgets and staff, according to a USC Annenberg Strategic Public Relations Center study. While ad budgets increased about six percent, PR budgets declined about the same amount. The biggest cuts seemed to come not so much from marketing-oriented PR, but rather community relations and internal communications.
Another significant change came in how companies perceive PR agencies. Where the number one benefit a couple years ago was "strategic and/or market insight," this year the agencies were seen most importantly as "extra arms and legs."
