Two separate services were introduced on Friday with the same constituent in mind: the online Hispanic consumer.

One is PR Newswire’s ARC Latino,  interactive media player and landing page tailored for this audience for communications professionals. It is supports video, multimedia, photos, coupons and promotional content, which can be formatted in both English and Spanish, and will be distributed over Hispanic PR Wire, as well as PR Newswire's Hispanic Digital Network.

The system's reporting metrics performs online activity analyses, real-time monitoring of impressions, views and streams and social media monitoring and tracking.

The other development is the launch of About.com’s language channel, About en Español. The channel is part of a larger push by the site to increase it content as competing "how-to" sites gain tractions.

Fox Jumps In As Well

These two offerings bookend a week that kicked off with the announcement that Fox Network Group is launching Fox Hispanic Media, which will offer tailored programming and advertising for this group.