In little over two years, Goodby, Silverstein & Partners has drastically shifted their agency from the traditional print and TV advertising to digital, according to The San Francisco Chronicle.
In May 2005, 17 percent of the agency's work was nontraditional, largely Internet-based. By May 2006, the figure was 42 percent and by October 50 percent. Today some 54 percent of Goodby's work involves new media. In 2006, the agency hired 109 people, many with deep interactive skills.

2006 new business brought $300 million in additional billings. This month, the agency won the Sprint Nextel account, which may represent more than $1.2 billion in media spending, and the $600 million account for Hyundai Motor America. The two new accounts more than doubled the agency's billings.

The unit of the Omnicom Group holding company is posting its best revenue in its 24 years of existence. With approximately 350 employees, the agency needs to hire as many as 100 more.