CNET: Online ad outlook brightens

A decent rundown of recent research suggesting that the online advertising sector may be in for some decent growth. The author does a good job of identifying the underlying factors that are set to support this trend.

Adam Gerber, media director for interactive ad agency Digital Edge, said that digital advertising is not going to replace TV ads, but rather complement them. Traditional advertisers increasingly see the Web as an important part of an entire campaign, he said, adding that many of his clients now spend between 5 percent and 15 percent of their marketing budgets in the digital arena.