Washington Post: America Online and MSN Roll Out Child-Protection Controls
A discussion on how these two giants are battling it out for the trust of parents in protecting their children from the evil side of the net. This has always been a key part of AOL's marketing strategy, and now MSN are determined to muscle in on that turf.
This shift in emphasis by MSN is rumoured to be linked to advice given to them by internet strategist, George Bush, who once said:
"It's important for us to explain to our nation that life is important. It's not only life of babies, but it's life of children living in, you know, the dark dungeons of the Internet." - Arlington Heights, Ill., Oct. 24, 2000.