IAR: Porn: Gen Y's New Black?
According to comScore Media Metrix, males in the 18 to 35 age group are spending 17 percent more time online than the general population. This article reports that for the young, urban segment, porn content maybe chic. While it is an appealing demographic for certain advertisers, porn sites (and others with risqué content) will have a difficult time turning this traffic trend into ad revenue opportunities.
The digital generation isn't looking for the body part-oriented content that's the mainstay of online smut. Urban hipsters like it self-referential and self-conscious, with one eye on the mirror and one hand on the remote control. For them, the whole definition of porn is in flux, says Susannah Breslin of Reverse Cowgirl, an early sex-oriented blog published by Salon.com. "We need a new word that is more about investigating the culture of sex or porn, less about the sex act itself."
