OJR: Microsoft Move Likely to Be Death Knell to Pop-Up Advertising Format

The Online Journalism Review's Mark Glaser writes that pop-ups are likely to suffer a permanent demise, based on the simultaneous blows given by Microsoft's impending pop-up blocking browser release and the growing realization among web publishers that pop-ups may provide short-term revenue only at the expense of longer-term revenues. Many publishers, like Slate.com, are finding that while pop-ups might provide a few percentage points of the revenue stream, they may reduce the magazine's audience by an even greater extent.