MediaPost: Ad Effectiveness Researcher Scraps Pop-Ups To Boost Its Own Effectiveness

Online market research firm InsightExpress, in acknowledgement of viewer disdain of pop-ups, shifted its method of recruiting survey participants from pop-ups to on-page rich media units. The unit is called AdInvite, which can take on any rich media form and be developed to integrate with the specific content of the publisher. InsightExpress CEO Lee Smith said the move was also done to reduce non-response bias, as many, faced with a pop-up request, would simply opt out of taking a survey.