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Pop-Under Pioneers Win Suit Against X10.com

LA Times: Internet Upstarts Savor Victory in a Big League

Oh irony, most bitter sweet. Sure, we'd all love to see X10.com, those obnoxious pervayors of ubiquitous pop-under ads for spy cameras, get their pants sued off for something. But for cheating their pop-under ad network? Yet, that's just what happened. A California judge awarded three brothers in Yorba Linda, CA, $4.3 million after agreeing with their claims that X10 cheated them out of hundreds of thousands of dollars and ripped off their pop-under business model and stole many of their clients. You really just don't know who to root for in this one.

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