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Pontiac/Last.fm Launch Musical Car Campaign


Pontiac partnered with Last.fm on a promotion that brings music to the car-buying process, reports ClickZ.

A Last.fm subsite features a virtual Pontiac dashboard that plays music when visitors click on Last.fm's logo. Visitors can switch between different styles of music through a pop-up music player.

Information on the Pontiac Vibe, the model Pontiac is promoting with this partnership, will appear on the site, as well as data on the nearest Pontiac dealer.

The promotion is part of the "Pontiac Vibe Community" on Last.fm's site.

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