It kinda fits

Polo Ralph Lauren will soon launch what will become one of the mobile web's first ecommerce sites, writes Reuters (via MediaBuyerPlanner).

Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp of advertising and son of designer and chief executive Ralph Lauren.

Lauren pointed out that using phones to buy train tickets or products in vending machines is commonplace in Japan, but has yet to catch on in the U.S.

The retailer is also beginning to include special codes in its print ads, direct mail and store windows.

Shoppers can download software that will allow them to take pictures of the codes with their camera phones, and then go to the website to shop or view video from the U.S. Open tennis tournament, which begins later this month.