eMarketer: Does the Perfect Online Ad Plan Exist?

An eMarketer and WebTrends conducted at the recent San Francisco Ad:Tech showed that about a third of those responding said they spent more than 40 percent of their ad budgets online. About a quarter allotted less than six percent. Of course, the Ad:Tech audience would be expected to be bigger spenders online than most other advertisers. The study also showed that the methods of measuring results varied all over the map, with about one in five advertisers even admitting they don't measure results at all.