ClickZ: PointRoll Ads Get 'Note to Self' Reminders

PointRoll released new technology that allows advertisers using its various forms of rich media formats to give viewers the options of getting email reminders, adding bookmarks and even adding items to their Outlook calendars without leaving the web page. The company sells these "PointRoll Reminder" applications as a means to inspire greater response for time-sensitive advertising campaigns, such as with holiday-oriented ads or sales promotions.