PointRoll release: PointRoll Ends Design Discrimination

PointRoll announced it now supports Macs as well as PC's, claiming to become the first major concern to support rich media ad unit creation for the five to ten percent of computer users who use Apple computers. Ad agency creatives, who tend to use Macs in far greater proportion to the rest of the world - by some estimates roughly 40 percent - will now be able to create PointRoll spots on their native machines.