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PointRoll Intros 'FoldOver' Ad Unit

PointRoll announced the introduction of a new rich media ad unit, a FoldOver that sits in an upper corner of a web page until a viewer rolls the cursor over it. It then rapidly unfolds to cover the entire screen with an ad that has the various rich media capabilities included in PointRoll's other ad formats. Yahoo is already supporting the new format.

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PointRoll Intros 'FoldOver' Ad Unit

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