MediaPost: Case Study: PointRoll Wins for Wyndham

Wyndham Hotels, seeking to increase bookings at 20 of its hotels and resorts properties in Florida and the Caribbean, called on Range Online Media to help. Budget was tight, so it was somewhat surprising that Range recommended PointRoll, a rich media tool. The results, however, are impressive: the PointRoll campaign averaged five reservations, 10 room nights, and more than $1,600 in revenue per day, on sites including Weather.com. One of the reasons PointRoll worked so well, Range reasoned, is the ads feature several different ad messages in one unit, letting the users self-select what messages appeal most to them.