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PointRoll Bows Polling Ads

AdWeek: PointRoll Introduces Polling Feature; Eyeblaster to Follow

Rich media firm PointRoll added a polling feature called Pollster to some of its ad formats. Viewers can answer questions within the ad and see the results garnered from other people as well. People would conduct the answering and viewing all within the ad while remaining on the same page. Rival rich media concern Eyeblaster said it plans to roll out a similar application in October.

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PointRoll Bows Polling Ads

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