Kiplinger.com, the online destination of Kiplinger's Personal Finance magazine, is launching a new ad offering for print and online advertisers: video "pod-busters."

Unlike podcasting, with which it could be easily confused, pod-busters consist of four "mini-sodes" — four sets of video segments that are about 25 seconds each. Each segment features a Personal Finance editor that shall provide how-tos on a range of topics, including retirement, paying for college, money and marriage, and green investing.

View a pod-buster for raising "money-smart kids":

Each mini-sode accompanies a commercial from a relevant sponsor. Kiplinger's hopes they will be used during TV shows or sponsored sporting events. They can also accompany ads in web campaigns, or be embedded in advertiser websites.

The effort represents Kiplinger's two-year attempt to break into online video in a big way. Over the past two years, the finance magazine label has licensed short vignettes to portals like Yahoo, MSN and Hoovers. It has also contributed to educational films for sponsors like Discover, Sallie Mae and John Hancock.