ClickZ: Newspaper Publishers: Don't Make a Bad Situation Worse, Part 1

Old newspaper hand Dave Morgan wrote a warning to the industry, cautioning against decisions that would have the major newspaper groups opt to squeeze subscriber fees out of burgeoning websites, rather than let them grow as an advertising medium. This growth, said Morgan, is the key to their survival in the face of relentless readership declines in traditional print.

He also warns that copying the Wall Street Journal's trick of including de-duped online subscriber names in circulation figures will prove of ephemeral worth to other publications, as their subscriber bases aren't the expense-account wielding executive that is the average Journal reader.