MediaPost: Online Vies With Print For Playboy's Centerfold

While Playboy the magazine is the brand's hub, at the 50th anniversary of the company, Playboy.com is the major driver of Playboy's business and growth. Playboy.com is driving its online revenues through 25 subscription-only areas and by responding to the needs of large advertisers by creating content partnering programs.

"Anything we do with a marketer has to be integrated into the content."

. Playboy is working hard to combine their editorial assets from print, video and audio programs with the unique attributes of online to engage their users and advertisers and grow the bottom line.