The bunny remains popular
in co-ed circles

Playboy plans to extend its reach into college dorm rooms and frat houses with the launch of a new social network, reports The Globe & Mail.

Playboy U is a social network with similar functionality to Facebook that the publisher hopes will build a loyal audience. The site will be free to users, with advertising support.

Like the early days of Facebook, users must have a .edu address in order to register. The company says it will discontinue the account of any adult it finds in violation of this policy.

The move comes as Playboy begins a financial rebound after several shaky years.