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Platform-A Draws Behavioral Targeting Strengths from Tacoda, Advertising.com


In June, behavioral targeting technology by Tacoda shall roll out across AOL's Platform-A network.

The integration is expected to improve reach for Platform-A advertisers.

Tacoda's technology adds to existing behavioral-targeting data points provided by Advertising.com. This is the latest of AOL's efforts to integrate subsidiaries into unified offerings. Last month, it combined Quigo and Advertising.com's search marketing solutions.

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