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Using video resumes as the theme of a contest launched this week, Pizza Hut is offering the position of "VP of Pizza" to the person who can best proclaim his or her passion of pizza.

Candidates enter by uploading videos to pizzahut.com/vpofpizza via YouTube, according to USA Today (via Consumer Lab). The winner will become honorary "VP of Pizza" and will get $25,000, free pizza for a year and the use of a car for the three-month job.

The promotion launches just as Disney and CareerBuilder.com wrap up a video contest to become a theme park "cast member" - what Disney calls its park staff - for a day and get a four-day stay for four at Disneyland.

The promotions are all taking advantage of the inclusion of user-generated media in just about marketing push in recent months.

"It's about word-of-mouth," says Disney spokesman Duncan Wardle. "This is a really different medium for us. In a world where consumers have an increasing ability to screen out brands that they don't think are relevant…we have to play and live in the community that they do."