In a relationship forged by agency Blue Barracuda, Pizza Hut Delivery is partnering with online film/TV aggregator blinkbox.com to offer discounted films when users order a pizza.
Films available for streaming under the liaison will include "Gran Torino" and "Body of Lies" — enabling those the utilize the service to create a dinner-and-a-movie experience without leaving home.
"Combining an oven-hot pizza with instant video streaming is a quick and simple way to give customers a complete night in with minimum hassle," beamed CEO Martin Talks of Blue Barracuda.
The arrangement applies to UK-based customers, which will be able to choose from one of eight films from a Pizza Hut and blinkbox.com co-branded website. With the 20% discount, film rates start at £2.12; options will include both new releases and old classics, and will change weekly.
To promote the effort, Blue Barracuda will target 18-30-year-olds of predominantly male, film-loving and gamer characteristics. It includes email marketing to Pizza Hut's database and on-ste banner activity with movie clips.
Michael Comish CEO and co-founder of blinkbox.com, “Pizza Hut is first to market with an innovative idea to provide a complete night’s entertainment for their customers. blinkbox.com was chosen because we are the UK’s first paid streaming service for blockbuster films and TV shows and customers can order a great night in with the latest film and a great meal.”
Pizza Hut Delivery customers receive a 20 percent discount on a wide range of films across all genres, including ‘Gran Torino’ directed by and starring Clint Eastwood, ‘Yes Man’ featuring Jim Carrey, and Ridley Scott’s ‘Body of Lies’ with Leonardo di Caprio and Russell Crowe.
Pizza Hut has recently introduced several new items to the delivery menu. It now boasts a tasty selection of Tuscani pastas, along with a new range of delicious pizzas toppings to complement its world famous bases.The link-up with blinkbox.com follows a campaign to support Pizza Hut Delivery’s promotion of ‘Terminator Salvation’. Blue Barracuda created an online game and an online campaign integrating a microsite www.PizzaHut.co.uk/Terminator with email marketing, online advertising, search and affiliate marketing, viral activity and social media.
For more information, and to receive a discount, visit www.pizzahut.co.uk/delivery
About Pizza Hut:
Pizza Hut is the world's largest pizza restaurant and delivery company, with almost 6,600 outlets in the United States and more than 4,000 sites in 100 other countries, including more than 700 in the UK. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). For further information, please visit www.pizzahut.co.uk.
· Pizza Hut began a salt reduction programme in 2004 and has significantly reduced the salt content of its starters, pasta sauces, salad dressings and certain pizza toppings. It is committed to reaching the FSA’s 2010 targets for the relevant menu items
· Pizza Hut recently announced the removal of added trans fat from the menu
· Pizza Hut also recently announced its participation in the Food Standard Authority’s trial into food labelling when eating out
For press enquiries please contact the Pizza Hut Press Office on 020 3003 6300.
About Blue Barracuda
Independent digital agency Blue Barracuda gives brands digital bite: the competitive edge brands need to make the most of the digital opportunity. The agency does this by taking a strategic approach backed up by a full service online marketing offering ranging from brand creation and launch, conception and production of online creative, including video and audio, online media planning and buying, email marketing, social media and site design and build. www.bluebarracuda.com
