PR Week: Weblogs: Windows of Marketing Opportunity
Quite a good piece on how to pitch to weblogs as a PR channel. Actually sensative to the many obvious potential pitfalls of this approach. One point it neglects is a peeve of mine: if you're going to send a press release to a weblog, please already have it hosted online somewhere, as webloggers like to point things, not rewrite press releases like the rest of online media.
Another couple of stories of interest along these lines:
The second link there is from last year, but decent advice. While I'm at it, here's a list of several blogs that cover PR issues:
