A new report by Piper Jaffray entitled "The User Revolution" describes how users are going from simply exchanging information, to sharing information, ideas, content and entertainment, all within a social context, as part of a process dubbed "Communitainment".Piper says that as Communitainment rises, users will move from traditional media forms, to spending more time with niche internet sites, MediaPost reports. Piper estimates that half of all media consumption over the next decade will be related to Communitainment, up from 30% in 2006. With 'Communitainment,' there is no implicit contract between advertisers and viewers to provide free content; as there is in traditional media. Content is created and shared by users. It's a closed system and advertisers have to find a way to get into it. But once you get in, you're actually part of the family," says report author Safa Rashtchy.